rallify/ Impact and measurement
Beyond the numbers.
Understand the action.
A visit, a share and a verified post tell different stories. Rallify labels the evidence behind each measure so you can see what happened, what is estimated and what remains unknown.
| Metric | Evidence | What it means |
|---|---|---|
| Estimated reach | Estimated | Requires an approved estimation model with sourced impression data. Shown as unavailable until one is configured. Never a sum of follower counts. |
| Unique visitors | Measured | Distinct pseudonymous browser tokens that viewed the campaign page in the period. Not verified people. |
| Registrations | Confirmed | Update subscriptions confirmed through an emailed link. |
| Posters generated | Confirmed render | Completed poster renders reported by the generator. Failed attempts are excluded. |
| Share actions | Initiated | Times someone chose a platform or copy action after preparing a share. Not proof anything was published. |
| Verified participation | Verified | Distinct people whose submitted public post was reviewed and accepted for this campaign. |
| Referral conversions | Confirmed | Confirmed signups, first posters or votes attributed to a valid referral link (last non-direct referral within 7 days). |
| Image uploads | Recorded | Valid local photo selections in the generator. The photo itself is never uploaded or stored. |
| Downloads | Recorded | Poster downloads prepared. Not proof a file was saved or posted. |
| Votes | Recorded | Active Rallify discovery-support votes. Not a ballot, poll or count of verified people. |
| Objective progress | Calculated | The organiser's chosen measured count divided by their target. The bar stops at 100%; going over is shown as a number. |
The journey from reach to response.
- Exposure and reach (estimated only with a sourced model)
- Link engagement (visits, QR opens)
- Registration (confirmed update signups)
- Poster generation
- Share intent
- Verified publication
- Public engagement (only from official APIs or documented review)
- Referral conversion
- Campaign outcome (documented by the organiser)
Referral attribution
A conversion is credited to the last referral link someone arrived through within 7 days. Visiting directly later does not overwrite it. Self-referrals and duplicates are excluded. Referral codes are random and never contain names or email addresses.
What we cannot see
We cannot see private accounts or WhatsApp, and device-based location is approximate. Where data is unavailable we say so rather than estimate it.